The engagement strategy is designed to get your posts seen and to build your follower number. Instagram rewards engagement, so a good strategy to “tell” Instagram that you and your followers are engaged is essential. Failing to have an effective engagement strategy is where most people falter on Instagram.

There are three overall strategies here. Firstly is that you need to post frequently, a lot more frequently than you probably realize. Frequent posters are rewarded by Instagram and their posts are shown to more people. Secondly, you need other people to like and comment on your posts. Our strategy to ensure that happens is that you are going to create an “Instagram engagement group”. Thirdly, you need to be engaged by liking and commenting on other people’s posts and responding to comments and followers on your account.