Every now and then, we all suffer from a case of being BASIC. It’s not too hard to find oneself among the masses, doing the same thing that our friends, family, coworkers or whoever else in your sphere is doing. And it’s completely natural for this to happen because, odds are, there’s a reason for it.

Most likely it’s because it tastes good, makes you feel good, looks good, or well… you get the point. But at a certain point, popularity can diminish the value and uniqueness of whatever the thing might be. It becomes mundane and not as cool anymore. It loses its luster and excitement. It becomes, well, BASIC.

Just in case you didn’t know the “slang” definition of basic;
Urbandictionary.com describes the word basic as
“being only concerned with things popular, mainstream or trendy.”

Greta J. from boredpanda has highlighted the instagram account insta_repeat, which ever so sarcastically trolls instagram and reposts a collage of images that are all essentially the same. I noticed that they seem to mostly highlight outdoor shots, like the wilderness, hiking, camping, etc. I haven’t looked through the whole account and am just now coming to its attention. 

I have to admit; after reading that article and looking through this account some… I am pretty basic at times as well. In my defense, not that I need to, a lot of these shots are taken because they are of amazing places that are naturally beautiful and most likely not something you see everyday. It’s human nature to want to record those moments to share them with the world and have a record of that time. To say, “yeah, I did that, I was there.” And what’s so wrong with that?



Don’t forget to follow me on Instagram, there are plenty of LESS basic photos.

I figured I’d call myself out and highlight some of my basic Instagram moments.

LEFT Insta_repeat post 
RIGHT My photos © Justin W John

Multnomah Falls, OR

Multnomah Falls
Portland, OR
April 2017

Multnomah Falls, OR
Forest insta_repeat

Somewhere Near Packer John Mountain
Garden Valley, ID
April 2017

Garden Valley, ID
bridge insta_repeat

Foot Bridge at Multnomah Falls 
Portland, OR
April 2017

Multnomah Falls, OR


red cabin insta_repeat

Red Barn, The Bench
Boise, ID
December 2015

red shack
dock insta_repeat

Blue Horizon, Lake Payette
McCall, ID
November 2007

Payette Lake



These next few might be stretching it, but the idea is there and it is basic.

trail insta-repeat

Veterans Memorial State Park
Boise, ID
April 2017

Tracks insta_repeat

Storms on the Horizon, Morris Hill
Boise, ID
June 2015

Railroad Tracks
mountain insta-repeat

Stack Rock
Boise, ID
September 2018


Life Imitating Art

Model #

Designed in 1967
Manufactured in Italy
Injection-molded ABS Resin
Colors Orange or White
Base Diameter 8 in
Fixture Height 13 in
Shade Diameter 21 in


Sometimes I wonder how the process works. How things get formulated into ideas and then ideas become brain storms and dots begin connecting, until our labors pay off and idea has become reality. To take what is essentially nothing and make it into a tangible, functioning, helpful, life-changing something… It’s truly inspiring to think this way of all the great (and unsung) minds that have gotten our society to where we are today.


MOD might be what they call you

and call you, they do

same style and form as the day you were born

definition of classic and traditional

still in the books, still in the guides

on how design standards rise

above the rest, true to the test

you’re the best of the best

minimal, that’s 1 not 2

you’re on the pedestal


I’m not a poet, I wrote that really quick to be cute. Did it work?

Lately, I’ve been thinking a lot about patterns, behaviors, and shifts that have happened in my life. I’ve been putting work into me, trying to work out issues I have with myself and the issues that keep me from having sustaining and rewarding relationships.

With this post, I’m attempting to try to take things a bit deeper. More personal, learning myself again, while blending it with my everyday. I realized that I’ve become a different person, as most do over the years, but what I realized is that I was treating myself as that younger self and the current version writing this very entry as though he were a ghost. A faint memory fading from any sort of presence. Allowing myself to think of tomorrow as though it wasn’t already on its way. I was allowing myself to not care.

A two for one sort of deal. When my anxiety starts rising and I’m aware of it in time to shut it down before it shuts me down, I try to use some techniques I’ve learned. To be honest, I’m not exactly sure where I learned them, probably online somewhere. So please, don’t try this at home, I am not a doctor.

My commentary with a little background on The Nesso Table Lamp. It’s a precursory to examining the creative process. As a creative individual, self-labeled, I have come to a place in my life where I seek to explore my own processes, down to a neurological level. Many factors in my personal life have lead to this, of which at this juncture are irrelevant to this article. 

Nesso Table Lamp
By Giancarlo Mattioli
from Artemide

photography by Justin w John

Designed by Giancarlo Mattioli and Gruppo Architetti Urbanisti Città Nuova, in the glamorous 60’s era, Nesso is an international icon of futuristic, democratic design. Part of the “Modern Classics” reissued line, it was a marvel of ABS thermoplastic injection-molding when first introduced in 1967 thus bringing industrial materials and methods to the home and office environments.

A dash of color and a design inspired from nature, Nesso stems from the visionary identity of Artemide. Its’ iconic curves wind into a true collectible, an expressive statement piece of internationally acclaimed calibre and fame. An iconic piece having staged its presence in various landmarks, Nesso is considered a valuable piece of art. An “icon” of design, part of the permanent collections of The Metropolitan Museum of Art and The Museum of Modern Art.


Probably the most quintessential piece of design to represent the 1960s, its dramatic shape and scale is like that of a gentle giant.

Effortlessly fluid curves, clean color, and luminous glow never impede upon its environment or surroundings. Demanding attention in a coy manner. The dimpled shade, supposedly modeled after a woman’s navel,
also views as a mushroom shape from the side.

  • 1st Award Concorso Studio Artemide/Domus, 1965 Milan.
  • The Twentieth Century Design Collection of the Metropolitan Museum of Art, New York.
  • The Design Collection of the Museum of Modern Art, New York.
  • Permanent exhibit at the Denver Art Museum, Colorado.
  • Represented in the Israel Museum, Jerusalem Permanent exhibit at the Musee des Arts Decoratifs de Montreal, Montreal.
  • Permanent exhibit at the Museo del Design Italiano, Milan Triennale.

With headquarters in Italy, Artemide Lighting has been bringing a relaxing mood and harmonious ambiance to contemporary home living through their timeless lighting solutions since 1960. Artemide Lighting has a mission to create the perfect expression of sustainable design by blending old-world wisdom and next-generation technology to illuminate the future with high style lighting. Popular worldwide, Artemide Lighting offers an exclusive, high-end collection of ceiling, wall, and floor lamps to illuminate luxury in the modern home.

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