Oh I stumbled on this track this morning. Oh it got me. All the vibes.
NOTE 10/25/19: This is one of those posts I drafted months ago, I think in May. Well, it stayed in draft status because ya know, life happens. I intended on writing more in depth about my love of Woodkid and his music and other talents, but I just don’t have the time. But this post should no go to the trash. If only to share and hopefully pass on something new.
Released May 7, 2019
Two year long project that Woodkid made with Nicolas Ghesquière, Louis Vuitton’s artistic director for women collections. The songs were made for the Louis Vuitton‘s Fall/Winter in 2017.
Music plays an essential role in the scenography of the Louis Vuitton shows, it determines the atmosphere of the collection. The Cruise 2019 show at the Maeght Foundation began with an orchestral performance in the Giacometti courtyard, signed by Woodkid, as well as the soundtrack of the show On Then And Now. In the soundtrack, we hear the voice of American actress Jennifer Connelly reading excerpts from Grace Coddington’s biography Grace: A Memoir as well as the Children’s Choirs of Nagoya. The rhythm is jerky, repetitive, the music, haunting. It is the fruit of a long work between Yoann Lemoine (Woodkid) and Nicolas Ghesquière.
They have already collaborated together, Woodkid had made the soundtrack for the Fall/Winter 2019 show and collection. Musician, composer and director, Woodkid became famous by realizing clips for Lana Del Rey, Rihanna and Drake. His solo album The Golden Age had a great success iRn 2013 thanks to the aesthetics of the clips he had himself realised. We meet him at Saint Paul de Vence to discuss the process of sound work on a fashion show and his affinities with Louis Vuitton.
Warin, Margaux. “Tag Talk Woodkid.” Tagwalk. August 6, 2018. https://tag-walk.com/en/talk/view/woodkidatricia
Can someone please tell me what the melody is from? It’s not a cover, the lyrics are different, but the tune is so familiar… I think there’s actually two different songs in there. I think maybe Taylor Swift or I don’t know. But it’s driving me nuts. Don’t get me wrong, I like the song and love Tove Lo, I just feel like I’ve heard this somewhere before…
You’re better off, I’m glad that he’s gone
He’s gone, he’s gone
You’re better off, I’m glad that he’s gone
She calls me crying every day
‘cause they got problems
He likes complaining, she’s compromising
Coming to me for real advice when he just playing
I can tell she loves him way too deep
He loves being fucking hard to please
Cover the basics, it’s pretty easy
He’s a bitch with some expectations
Or did you show him all your crazy? (No)
Blow him up on the weekends (Hmm)
Did you give in to his ego
Just to give a little confidence?
(You’re better off I’m glad that he’s gone)
Never no tears
for that sucker
Only one dick,
that’s a bummer
Dancing all night, get guys’ numbers
Baby, no tears for that sucker
We’ll never go dry this whole summer
Wanna get over, get under
I’m constantly editing… when the moment of inspiration comes, I have to take advantage of it. This list is what came from the muse this morning.
Just from one song, I pulled together this “set” of current things I’m listening to as well as some dusty stuff from the closet. I’ll probably edit it more later and add or subtract, but let me know what you think or if there are some things you think would work in there.
THIS POST CONTAINS AFFILIATE ADVERTISING
THIS HELPS KEEP THIS SITE RUNNING. THANK YOU.
As an avid consumer of beautifully designed objects, often I go through many stages in my decision making process of whether or not I want to bring an article into my home.
Diving a bit deeper into my knowledge of the Bang & Olufsen brand and heritage. I can say that I have been won over…
When it comes to Bang and Olufsen branding, one thing has always been clear – the company lives for design, innovation, and function. When building their brand, the company knew that they needed to showcase their unique values and purpose in everything they do, which is why every aspect of the B&O identity continues to be so iconic today.
Just look at the unmistakable design of the Bang and Olufsen logo for instance. The sans-serif font gives this almost century-old brand a modern feel, while the grey colour evokes thoughts of luxury, sophistication, and innovation. One particularly effective element in the design is the way the characters are situated. The “B” seems almost upside down, which indicates that this company has turned the audio world around, while the overall “neat” composition of the logo show’s the brand’s devotion to domesticated aesthetics.
“With the A9 I wanted to make a timeless classic something which is beautiful from all angles in all times. A9 was inspired by sound and by music. The shape is a circle and the reason why choose a circle is because the sound travels in circles. The A9 is made out of very few elements which are used as much as possible and crafted in the best materials; high quality wood high quality plastics high quality aluminium and a very good fabric.”
Øivind Alexander Slaatto, Beoplay A9 Designer
CONNECTING genuinely with your CUSTOMER
One thing I really enjoy about Bang & Olufsen as a brand is their inclusion of the non-heteronormative dialogue that has finally been gaining positive momentum in mainstream culture. They are sharing the stories of real life people in very matter of fact way. I love how effortless and genuine their thinking is; there isn’t a big to-do about it, it’s just natural.
Bang & Olufsen approach their marketing in a fresh, modern way of thinking. They bring a common, everyday tone that doesn’t boast anything they aren’t already known for. They also don’t ‘pride’ themselves too much.
Other major brands and retailers should take note and adopt a similar strategy. Instead of hopping on the gay pride bandwagon (as so many brands have done this year) by slapping on a rainbow on a product or just using its colors for convenient placement.
I suspect the current fad and trying to cash in on the hype will only last the month of June. Only acknowledging a specific community for one month out of the year is just a bit condescending to me. We are not just a holiday, we are everyday.
Bang & Olufsen have, whether intentional or not (but my guess it was intentional), have charmingly evoked what might not be a normal lifestyle for most, but is normal for a fair amount of the population.
By featuring a neutral tone on gender and sexuality, they’ve made it a non-thing, they’ve made it a people thing. They have aimed the focus on style, design, and beauty. It’s inclusive and endearing.
My only criticism would be to include more people of color. Though being a brand from Denmark, I can only assume this is most likely the reasoning for not doing so.
Carolyne and Laura, an international creative couple currently living in New York. They open up their beautiful home, rich in character, with B&O.
Watch their story “Calm, Cool, Collected” below…
CITATIONS + RELATED ARTICLES
Hodgson, Stewart. “Distinctly Danish Brands: The Bang and Olufsen Story” Fabrik, Dec. 15, 2017.